Poly Real Estate (Group) Co., Ltd. (ticker symbol SH600048, web site: www.polycn.com ) is a large state-owned real estate company held by China Poly Group, a major operation platform of China Poly Group real estate business, and a national first-class qualified real estate development company. On July 31, 2006, its shares were listed on the Shanghai Stock Exchange, thus entitled the company the first real estate enterprise resuming the IPO market after the share division reform. Since January 2007, the company has selected "Shanghai Stock 50", "Shanghai Stock 180", "Shanghai and Shenzhen Stock 300" and "Chinastock 100" index sample shares. By 31st December 2008, its total asset has reached 53.6 billion Yuan, 31% increasing from the end of last year.
Over the past 17 years, Poly Real Estate has maintained high-speed and stable development trend, and now the company has entered a phase of large-scale development, forming a national strategic layout of Beijing, Shanghai, Tianjin, Chongqing, Harbin, Changchun, Shenyang, Baotou, Jinan, Qingdao, Wuhan, Hangzhou, Changsha, Yueyang, Nanchang, Chengdu, Guangzhou, Foshan, all together 18 cities with 78 holding companies. In September 2008, the “China Real Estate Top10 Research Group” issued “2008 Brand Value Research Report of China Real Estate Companies”, in which Poly Real Estate, for the forth year, ranks the first of “ brand value of the state-owned real estate enterprises” and “the leading brand of the Chinese central real estate enterprises” with the newest brand value of 6.041 billion Yuan.
Poly Real Estate continues the operating philosophy of "practicality, innovation, standardization, and excellence", consistently advocates and adheres to the development idea and product characteristics of "harmony, nature, and comfort", and elevated "harmony" to the company's brand-building strategy heights. With Poly's continuous aspiration for harmonious life and pragmatic, efficient, honest and patient style, the company has won praises and trusts from the vast number of consumers.
Poly Real Estate continues the naturalism of modern architecture and the humanistic spirit of comfortable life; seeks symbiotic harmony between architecture & nature, people & architecture, people & people; interprets the highest height of "harmonious, natural and comfortable life". "Harmony" is the core value concept and the highest design ideal that business product is after, which permeates all the levels, aspects and links of the products. "Nature" is the overall style and the most important products’ feature that enterprise products pursuit, and the core concept of product level. "Comfort" in the biggest interest that enterprise’s products offer to the target customers, which represent the "customer-centric" idea.
The golden period of China economics’ high-speed development plugs wins and offers blue sky for the leap of Poly Real Estate. Now it stands with a profile of high-speed and stable, the capital scale expands fast, the brand value increase continuously, the management perfects steadily, and it has become the blue chip and leading force in real estate field. In 2009, on the new starting point, Poly Real Estate will carry forward the Poly spirits, abide by the law and promote the ethics, operate honestly, seriously fulfill the social responsibility, return to the society as well as customers, so as to win market affirmative and customers’ trust. Easily facing the international economic crisis, creating the company profile of a big national real estate enterprise characterized in clear core business, fine assets, and scientific management, Poly Real Estate will step forward to the great ambition of being the leader of Chinese real estate industry with steadiness and sustainability, open, innovation and full passion.
